The Client’s goal was to create a one-stop digital resource for the start-up community. This site would assist budding entrepreneurs in building their businesses by connecting them to leaders in key start-up fields such as finance, technology, and marketing.
Research / Wire-framing / Design
I collaborated with the client on market research and competitor analysis to determine what users were looking for and how to make the site as clear and functional as possible. Simple user flows were also created.
Mood boards were analyzed to create appealing color schemes and a flat design for icons and assets was determined.
A clean, eye-catching, and colorful interface design with simple and clear navigation was created for desktop and mobile. High-fidelity mock-ups of the visual design were created and passed to engineers.