Protective Life Insurance

UI/UX Design

The Challenge

Create simple, clear contact functionality that would enable the user to:
– Call Protective Life
– Request a call back
– Email Protective Life
– Click to chat to a representative

Research / Wire-framing / Design

User research data was compiled and competitor analysis was done to see how this functionality was being applied and what most common forms of contact were.

Several of visual designs for the Contact functionality were created along with designs for Request a Call back and Click-to-Chat.

User flows for click-to-chat functionality were also created.

The Outcome

Clean, clear, and eye-catching contact functionality that the user can easily understand and operate.