Protective Life / Costco

The Challenge

Create a partner site with Protective Life Insurance and Costco that would market an exclusive offer on insurance. This site would provide product information and lead consumers through a membership and application process.

Research / Wire-framing / Designs

I did competitor research in the insurance and e-commerce field and analyzed user demographics.

Wireframes for the landing page were created. Simple user flows diagraming the login functionality, membership selection, and the application process were created. Three clean visual designs were provided.

The Outcome

I created a family-friendly design that highlighted the exclusive offer for members.

Responsive layouts were developed and high-fidelity prototypes of the full user experience were provided for the clients and developers.